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Why Virtual Tours are a Must for Rental Property Owners

Real estate agent doing a virtual showing of a property using a tablet.As a rental property owner in Bradenton, you know that effective marketing is key to finding perfect tenants. If you haven’t started using virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.

We’ll talk about the benefits of virtual tours for rental property marketing and explain why all rental property owners should adopt them.

Virtual Tour Basics

A virtual tour is a digital walk-through of a rental property. While photos capture the property from the photographer’s viewpoint, virtual tours offer a comprehensive view of each room.

Recent studies reveal that renters desire virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.

Types of Virtual Tours

Virtual tours are an engaging method for potential tenants to see your rental properties. These tours let potential renters evaluate the space and see if it fits their needs without visiting in person.

Three main types of virtual tours exist: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.

  1. 360 Virtual Tour. A 360 virtual tour is formed by stitching numerous photographs into a single panoramic image. These tours let potential tenants view an entire room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
  2. 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are produced by taking numerous photos of a rental property and stitching them together using specialized software. Even though it may appear complex, there are many user-friendly tools and services available to help. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
  3. Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours allow potential tenants to use a VR headset and explore the property as if they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.

What are the benefits of virtual tours?

  • Convenience. Virtual tours offer major relief from the typical hassle of property tours. Potential tenants can browse your rental properties from home or during their work hours. This is especially beneficial for renters from out of state or abroad who find it hard to arrange physical tours.
  • 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This allows them to explore your rental properties at their convenience, without needing to consider your availability. It’s a powerful tool that gives them flexible viewing options.
  • Increased Engagement. Virtual tours are shown to increase engagement significantly. Potential residents spend more time on websites offering virtual tours than on those without them.
  • Improved SEO. Along with increasing engagement, virtual tours can improve your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.

How to Optimize Your Virtual Tours.

  • Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. Ensure potential tenants get a good understanding of your rental properties by using high-quality virtual tour content.
  • Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button prompting potential tenants to take the next step, such as arranging a showing or contacting you for details. A CTA makes potential tenants more likely to rent from you.

Virtual tours help potential tenants get a feel for your rental properties without a physical visit. Real Property Management Suncoast can help you market your Bradenton properties and maximize your chances of finding reliable tenants. Contact us online or call 941-309-1111 today!

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